This one is a 1965 spot for La Choy's line of Americanized Chinese food.
"For the campaign, Henson designed a lumbering, life-size dragon fully capable of locomotion. Counting the chef's hat that he wore as a crown, the La Choy dragon stood considerably taller than the actors hired to play against him. Operating from within the dragon, Frank Oz could swagger, flail its arms, shake its head, crane its neck, and, with assistance of an aide with a blow torch, breathe fire."
(Lauren, I know we used to eye this book with longing and envy when it was perched in the window at Unabridged. I'll send it to you when I'm finished.)